Love it or hate it social media has changed human behaviour and is not a trend that’s likely to fade out anytime soon. According to research in 2017 in the UK social media has over 39 million users and is expected to increase.
Whilst may organisations aren’t using Instagram, Pinterest or Facebook for their employee engagement, many are adopting the concept and features that make these platforms successful and using those features to internally communicate.Here’s our ‘How’ & ‘Why’ guide
Ultimately employee engagement is about the relationship between the employee and the organisation and the organisation is a collection of people.
Therefore, tools which make relationships easier to forge, develop and strengthen will lead to colleagues engaging with leaders and each other.See how Fanclub provides the social tools you need
Dan Pink successfully highlighted people’s need to be autonomous back in the nineties.
Providing social media type tools which empowers employees to have a voice is hugely empowering and aligned with how employees use their voice outside of work.
Whilst it can be nerve wracking for organisations who are adopting social media employee engagement tools for the first time, be aware of over regulating the use of those tools or adding in time delays or processes to mediate the employee voice.
The risk is lesser than you think, particularly if the tools aren’t anonymous.Book a Demo
Internal communication teams and forward thinking HR departments are looking at ways to use social media for employee engagement and considering how to gain employee buy in and engagement for new channels.
Once buy-in has been achieved there can be a tendency to use a single social media employee engagement tool for everything from company news, to social events to recognition, and like the proverbial kitchen sink, the channel gets clogged.
Employees are unable to discern important company updates from the latest cute cat competition. It’s unlikely that one tool will meet all your needs and being clear about what you want the social media channel to achieve is important before you choose one.Learn about 'How We Roll...'