Has Covid changed Recognition & Internal Comms forever?

As we finally have a light at the end of the Covid tunnel, and even a potential date for a release from all restrictions, it feels like the right time for us to take stock of how the pandemic (and its effects on our working patterns) has changed the way we communicate with, and recognise, our people.

By: James Blair on

Many employers have faced (and continue to face) a wealth of challenges, potential issues and pressure points. But, from a comms and engagement perspective, the situation could also offer opportunities for employers who are in a position to adapt and roll with the changes.

Perhaps the only certainty in these uncertain times is that internal comms, including recognition and appreciation, is going to be more important than ever before.

Key messages need to reach everyone, regardless of working hours and location. With social distancing remaining for a while, and most workplaces unable to magically expand their square footage to accommodate this, some tech’ savvy creativity and forward-thinking may be required. This effort won’t be wasted - it’a almost certain that many employers are going to have generous portions of their workforce retain some degree of flexible or remote working even after restrictions have been lifted.

In this new world, simply offering dial-in or video conferencing for meetings is not enough anymore. If staff have struggled over the past year (and are now feeling insecure about the future sustainability of their roles), are they really going to feel able to be honest about their concerns or misgivings?

That’s where an Audience Engagement solution is key. An MS Teams meeting with a bolt-on like Vevox is a powerful tool, facilitating anonymous contributions from the audience and the ability for colleagues to “like” (or vote for) each other’s questions and comments for an employer to more accurately gauge the mood of their workforce and respond to the issues that are actually burning across their teams.

Similarly, employee recognition, more important than ever before, needs to be smart, straight-forward, intuitive and fully accessible to everyone, regardless of location and work-pattern. An engaging peer-to-peer system that runs itself is a hugely worthwhile investment that can reap generous rewards in terms of staff engagement, morale and loyalty.

Covid has, without doubt, permanently changed internal comms and employee engagement & recognition. If necessity is the mother of invention, then the necessity now is to reinvent your internal comms and revisit your Internal Comms Strategy and recognition scheme to ensure they are fit for purpose in the new world.