What to call your Recognition Scheme?

Naming your Recognition Scheme is a bit like naming a baby.  Will a name that sounds cute now still be relevant in 5 years’ time? Naming it after a character in Greek mythology might well be clever but not if everyone struggles to spell it. How many other companies already call their recognition scheme the same thing? - You want to stand out.

By: Paul Heaton on

A lot of companies hand this task over to the workforce creating a poll, this is a great idea for engagement however people will usually go with what they know which explains why there are so many star related recognition schemes.

Here’s a few of our favourite names and why we like them:

  • Crushing It – Snack Nation’s peer-to-peer recognition scheme asks employees to recognise who’s crushing it on a weekly basis.
  • The G Book – Cloud 9 have entitled their peer-to-peer scheme The G (short for Good) Book, every time you see something great, note it down in the G Book.
  • Magical Moments – Ok it’s a little bit twee, but this is Disney’s recognition scheme and creating magic for their guests is what they do.  If you work in complaints for a retailer maybe the customer whisperer or calmer of storms award might be more apt.

and of course then there’s…

Fanclub (obvs) – A shameless plug here, but on a serious note starting a Fanclub at your organisation works because everyone can relate to being a Fan. Most people are a fan of something be it a music artist or a sports team.

So, creating a (insert your company name) Fanclub means that employees can be part of an internal Fanclub, whilst customers can become a Fan of the organisation and its employees who have demonstrated great service.

Learn more about how we can help build your Recognition Strategy to match your culture with engaging campaigns and communications here.